Marketing, simplified.

I am interested in creating marketing solutions that are elegant, simple, goal-oriented, and solutions-focused so your business can thrive. Let’s connect.

Experience:

Digital Marketing Strategist, Meister Media Worldwide, 2020-2025
From email, social media, and online marketing, I create the strategy and the content from beginning to end. Analyze SEO and Google Analytics data to make the best decisions for ad- vertising. I use HTML, CSS, and drag-and-drop editing tools such as BEEPro, Blueconic, Omeda, Google Analytics, Google Ads WordPress, Ahrefs, Hootsuite, Twitter, Facebook, LinkedIn, and more.
Responsibilities & Accomplishments:

  • Write strategy for advertising in Google Ads and on all social platforms

  • Create SEO, web, and social media reports for internal brands and paying clients.

  • Create content for email campaigns, as well as organic and paid social campaigns.

Social Media Market Coordinator, REI National Marketing Team, 2016-2020
Work with multiple local teams around the country to advertise classes, in-store workshops and community events on Facebook and Instagram, with the goal to increase foot traffic in stores, registrations, link clicks and brand recognition.
Responsibilities & Accomplishments:

  • Manage $350,000 annual ad budget

  • Create reporting dashboards with Tableau, SQL and Excel reports

  • Write, edit and approve creative for markets around the country

Experiences Market Coordinator, REI Jacksonville and Cleveland, 2014-2020
Coordinate events, interface with the workshop participants, land managers, and grant part- ners, curate market’s classes, and mentor workshop instructors.
Responsibilities & Accomplishments:

  • Anderson Award Recipient, 2016—This is a peer-nominated award, and is the highest honor

  • Planned, executed events to further brand awareness and drive sales

Bicycle Tech 1, Workshop/OPO Instructor and Frontline Rep, REI, Jacksonville, FL 2013-2014
Instructor of Hands-On Bike Maintenance, assembled and fixed bicycles, trued and built bi- cycle wheels, bled brakes, handled a wide range of customer service issues with ease.

Deputy Team Lead, CTI Resource Management Services Jacksonville, FL 2008-2012
Supervised a team in a call center environment, provided technical support for administration of accounts and software programs on the Navy Marine Corps Intranet (NMCI) in a demand- ing, fast-paced work environment. Fred Leadership award winner, 2012

Education:

Case Western Reserve University — Data Analytics Bootcamp, 2019
University of North Florida — Bachelor of Fine Arts in Photography, 2004

Skills/Apps/Languages:

Tableau, Python, SQL, R, Power BI, Jupyter, Co-Lab, HTML, CSS, Javascript, Ahrefs, Adobe Illustrator, Photoshop and Lightroom; Opal, Kenshoo, Hootsuite, LinkedIn, and Facebook Ad Manager; Microsoft Office, Apple iWork, Google G Suite; WordPress, Weebly, and Squarespace; Google Ads Certification; Yoga Alliance YTT200 Hour Teacher Training